Minna is a Product Manager with a board game producer and manufacturing company. They have recently set up direct sales via the website and Minna’s task is to monitor customer feedback, monitor website sales experience and delivery processes, and ensure high-quality gameplay and quality. With selling direct, they are increasing the cost per unit but are now responsible for the whole sales process and customer experience. However, this means they need to monitor the buying experience.
Yellow Maverick Review Insights dashboard, has enabled us to access, manage and understand review data left by our direct clients. The platform aggregates customer reviews from various online sources, including direct online sales platforms and alternative online sellers, providing a comprehensive view of customer feedback related to the board games. This data has given us key insights in areas to improve.
Example of this, is during our roll out of our webshop, the initial feedback, though positive, we managed to identify that some of our customers have website performance issues. This feedback, we gained via Yellow Maverick Review Insights, enabled us to respond quickly with our development team to resolve the website performance.
By bringing in customer reviews on our products in real time, we keep an eye on any recurring issues not just with our online sales, but with the product quality and also hope our customers are responding to each of our games. Yellow Maverick Review Insights enables us to make data driven decisions that bring positive effects, not just financially, but also to our customers.
